A brand inspired by family.

Celebrating childhood, one little moment at a time.

They're the moments that seem ordinary at the time, yet somehow become the memories we treasure forever.

Our Story

The tiny hand that reaches for yours. The muddy adventures. The giggles that fill the house. The favourite outfit they ask to wear day after day.

Named after my daughters, Livi Ruby was created to celebrate the beauty of childhood through timeless pieces designed to be loved, lived in, and remembered.

As a mum of three girls, I know just how quickly these precious years pass. The tiny outfits are folded away, little feet grow bigger, and before you know it, the days you wished would slow down have become cherished memories.

Our Purpose

I wanted to create clothing that feels just as special as those moments. Pieces children can play, explore, laugh and grow in, while becoming keepsakes families will treasure for years to come.

Every Livi Ruby collection is thoughtfully designed in New Zealand with comfort, timeless style and quality at its heart. We believe children's clothing should be soft enough for everyday adventures, beautiful enough to treasure and made to be loved long after it's been outgrown.

DESIGNED WITH LOVE

A mum-owned New Zealand business.

Built with love, care and a deep appreciation for the magic of childhood, Livi Ruby is thoughtfully created with the same care I'd choose for my own children.

I believe the clothes our children wear become part of the stories we tell for years to come.